Did you know that YouTube is the second most used search engine by the primary PMC customer? Look at these stats from the YouTube website: More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50%…
Client Marketing
Podcast: Brand Stewardship in 2025
Beth Chase talks with Jaime Wright about branding and marketing (and a few other related subjects). They discuss trends and how executive directors can become better stewards of their organizations’ brands in 2025. Plus, Jaime shares more about a special workshop she’s hosting for leaders of pregnancy clinics on January 30, 2025, February 6, 2025…
Abortion: A Failure To Communicate
By Paul Swope, April 1998 This classic article is one of the first to apply the psychology of decision making to the abortion issue. Research shows that most people make major decisions, such as the decision to abort, based on emotions rather than facts. Here are three more important takeaways: -As much as we might…
Key Roles for a Successful Online Presence
Jaime Wright of Embellish Marketing discusses what every Executive Director should be aware of regarding the key roles (team members) you need in order to cultivate a successful online presence for your clinic. These key roles can comprise in-house and third party positions, and once you understand what those roles are, you will learn how…
Responding to Fake Online Reviews
In this replay, Jaime Wright discusses how to respond to negative or fake online reviews. Podcast Audio Responding to Fake Online Reviews
Ask the Marketing Expert
Jaime Wright of Embellish Marketing answered your questions about marketing within a PMC. Topics ranged from advertising on TikTok and understanding SEO, as well as learning what to look for when considering a marketing company’s proposal and thoughts on how to market a matching gift opportunity to donors. Podcast Audio
