You may have seen information going around about a current anti-pregnancy center movement called #ExposeFakeClinics. The objective of this movement is to publicly “expose” pregnancy centers as being fake due to an anti-abortion agenda. This campaign is calling for activists to take many important actions: Call a pregnancy center pretending to be a prospective patient…
Not A Fake Clinic
FTC and Advertising
Beth Chase and Jaime Wright discuss how the Federal Trade Commission’s mission to protect consumers can impact PMC advertising. They also discuss the importance of transparency and being strategic with branding efforts. Click here to download the presentation slides Click here to purchase the Client Website Blunders eBook
Developing a Crisis Communications Plan
Jaime Wright teaches about the importance of having a crisis communications plan and the steps you can take to develop a plan for your clinic. Click here to download the presentation slides.
12 Biggest Mistakes PMC’s Make On Their Client Websites: Part Two
Part Two of an in depth training by Beth Chase and Jaime Wright.
Client Website Risks- Brilliant Governance
September 2016 Brilliant Governance Broadcast
Use of ‘Confidentiality’ In PMC Advertising
Beth answers questions about the use of the word ‘confidentiality’ on PMC websites and other advertising materials. This is a recording of a live streaming event on our Facebook Subscribers’ Circle.