Public Relations

PMC Marketing Strategies for 2020

January 30, 2020 by Jaime Wright

Jaime Wright, of Embellish Marketing, shares her thoughts on marketing strategies PMCs should consider for 2020. Download the presentation slides

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Hot Topics September 2018

September 11, 2018 by Beth Chase

In this Hot Topics Webinar, Beth Chase hosted a panel discussion with guests Tammy DeArmas (CEO of Alternatives Medical Clinic in Escondido, CA), Cindy Nordstog (CEO of LaVie, Billings, MT), and Jaime Wright (CEO of Embellish Marketing), where they shared their thoughts on why pro-life medical clinics should consider new ways of measuring success. Note:...

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Hot Topics July 2018

July 12, 2018 by Beth Chase

This month’s Hot Topic is the recent Supreme Court decision in the NIFLA vs. Becerra case regarding the Reproductive FACT Act from California. Guest Cathy Seapy, CEO of LivingWell Medical Clinic in Grass Valley, CA, has been on the front lines of this lawsuit and shares her perspective on the case, outcome, and thoughts about...

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Developing a Crisis Communications Plan

March 24, 2017 by Jaime Wright

Jaime Wright teaches about the importance of having a crisis communications plan and the steps you can take to develop a plan for your clinic. Click here to download the presentation slides.

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Hot Topics with Abby Johnson

December 19, 2015 by Beth Chase

Beth Chase and Abby Johnson discuss hot topics such as the Planned Parenthood scandal, expanded medical services and media training and tips.

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The Eight Building Blocks of Strong Nonprofit Brands

November 19, 2015 by Beth Chase

By PETER FRUMKIN | October 2, 2015 Originally published in NonProfit Quarterly. To some, the very idea of nonprofit branding is a vulgar topic. No doubt, the nonprofit sector should be about mission, about performance, about excellence. We all want nonprofits to get the support they deserve, and we may sincerely wish that effectiveness...

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Justice vs Mercy

August 23, 2015 by Beth Chase

What a time it is for the pro-life movement! Between the Planned Parenthood undercover footage and mounting legislation against PMCs, there are a lot of great opportunities and dangerous pitfalls for our clinics at this time. Especially given the number of (truly wonderful and effective!) rallies the past few weeks across the country, I thought...

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The New Disclaimer

June 18, 2015 by Beth Chase

Beth Chase discusses the need for new disclaimers for pregnancy medical clinics.

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